Games

• Agencies

  Guinness Dangles $20,000 Home Bar in Contest

  Guinness is looking for fans to design the ultimate in-home bar; in the process, one stout fan may win a beverage center worth about $20,000.

• Agencies

  Yu-Gi-Oh Invades Carl’s Jr., Hardee’s Kids’ Meals

  Carl’s Jr. and Hardee’s have unleashed their latest kids’ meal promotion tied to 4Kids Entertainment’s popular Yu-Gi-Oh property, dangling an online sweepstakes for a chance to win Yu-Gi-Oh merchandise.

• Agencies

  AirTran Sweeps Goes Car Racing

  AirTran Airways has teamed up with XM Satellite Radio and Andretti-Green Racing (AGR) for a sweeps that will give four racing fans the opportunity to experience the Indianapolis 500 on May 28.

• Agencies

  Smirnoff Puts New Cocktail Consultant to Work

  In March, Smirnoff vodka began searching for an “enthusiastic drinks guru” to delve into the culture of cocktails, report back with his findings and represent the brand. It didn’t take long to identify the perfect candidate.

• Agencies

  Crown Royal to Add Contestant’s Name to NASCAR Sponsorship

  Crown Royal will put a consumer’s name into the official title of a NASCAR race next year, in a contest that marks the first time the name of a major professional sporting event will be awarded to a consumer, Crown Royal said.

• Agencies

  Mazda Pairs with Google Earth for Sweeps

  Mazda North American Operations is out with a new sweepstakes that drives consumers to an online globe to search for the hidden location of on of its cars and a chance to win a vehicle.

• Agencies

  VH1 Rocks With Metal Music Promos

  VH1 is paying homage to everything metal—music that is—this month with a month-long marketing campaign to promote a network TV event dedicated to the rock genre.

• Agencies

  Land O’Frost Plots Summer Tie-ins

  Lunchmeat marketer Land O’Frost heats up its summer promotion calendar with a slate of tie-ins.

• Agencies

  AT&T to Dump Cingular Name

  AT&T Corp. plans to ditch the Cingular Wireless brand name and orange jack logo in favor of the AT&T Wireless name next year, according to news reports.

• Agencies

  Old Navy Scouts for New Spokesdog

  Old Navy begins a series of casting calls this week to find a new spokesdog for its holiday 2006 advertising.