Games
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Agencies
Pepsi Soars with Superman Returns Sweeps
PepsiCo. is rolling out a mega promotion tied to Warner Bros. Pictures’ Superman Returns, dangling a cash prize of $1 million.
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Agencies
Ben & Jerry’s Serves up Cone Contest, Sampling
Ben & Jerry’s is launching its newest ice cream novelty, The Cone, with a contest that rewards consumers for their good deeds.
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Agencies
Unilever Airs Laundry in NYC
Unilever is airing its clean laundry in Manhattan to pitch a detergent intended for space-starved New Yorkers. The All Small & Mighty Clothes Bus is covered in all the shirts, shorts and socks that can be washed with one bottle of the super-concentrated variety of All detergent.
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Agencies
Toyota, Lexus Team Up for Monday Night Football Promos
Toyota, Lexus and ESPN have teamed up to launch a host of promotions that will include
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Agencies
Corona and Playboy to Party All Summer in $2 Million Push
Corona Extra is aiming its sights at the urban market in a partnership with Playboy for a summer-long promotion.
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Agencies
Pop-Tarts Keeps American Idol Tour Warm
Kellogg Co. is gearing up to go on the road again with American Idol again as presenting sponsor of The American Idols Live! Tour.
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Agencies
Kodak, Frito-Lay Frame Photo Giveaway
Eastman Kodak Co. and Frito-Lay have teamed for an early- summer promo that puts chits for free photos on bags of Lay’s potato chips.
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Agencies
Mutual of Omaha Readies Wild Kingdom Tour
Mutual of Omaha Insurance Co. takes its iconic Wild Kingdom on the road next month.
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Agencies
Hershey Taps Country Music, Film for Promos
The Hershey Co. this week breaks an on-pack and online sweeps leveraging its title sponsorship of Tim McGraw and Faith Hill’s “Soul2Soul II” tour.
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Agencies
Kellogg, Energizer Drive Promos for Disney’s Cars
Energizer and Kellogg’s are among the latest brands to sign on as promotional partners backing Disney’s/Pixar’s upcoming release of the animated film Cars