Games
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Agencies
Twix Touts Sweeps Via Radio
Twix kicks off summer with an online sweeps through radio spots airing on Westwood One.
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Agencies
WNBA Ties Sweeps to New AOL Programming
AOL.com will begin delivering WNBA content through its online channels in a multi-year programming deal that extends a partnership that kicked off six years ago.
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Agencies
Morton Salt Pours Out Sweeps
Morton Salt highlights the history of its iconic “Umbrella Girl” with a summer sweepstakes and instant-win game.
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Agencies
Wise, Modell’s Pitch Baseball Sweeps
Wise Foods is playing ball with Modell’s Sporting Goods this month with a “Double Play!” joint promotion.
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Agencies
Baskin-Robbins Launches Pink Spoon Tour, Game
Baskin-Robbins’ is taking its iconic pink spoons out of its stores and putting them into a multi-city mobile tour and an interactive game that lets consumers search for hidden spoons for a chance to win a host of prizes.
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Agencies
KFC Gives Kids TV Feature, Prizes in Baseball Promo
Local youth baseball teams have a chance to be featured on ESPN, win cool merchandise and a KFC party thanks to a partnership between the restaurant chain, ESPN and ABC Sports.
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Agencies
Sprint Nextel Bows Sweeps for NASCAR Race
Sprint Nextel is driving its sponsorship of a NASCAR Nextel Cup Series race in Michigan this month with a sweeps that gives the state’s residents a chance to win a trip to the event and receive racing merchandise.
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Agencies
Pontiac Renews Apprentice Sponsorship Via $500,000 Charity Promo
Pontiac is reprising its role as task sponsor on The Apprentice, this time giving consumers a chance to donate to their favorite cause using the company’s money.
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Agencies
GM Goodwrench Dangles Trucks in Sweeps
GM Goodwrench, the service brand for GM vehicles, has launched a promotion linked to NASCAR designed to build buzz around the 2007 Chevy Avalanche and increase traffic to Chevrolet dealer service departments.
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Agencies
Kodak Launches Pirates Promo, Sweeps
Eastman Kodak Co. has all guns blazing for its mega-promotion around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The company has prepared a host of movie-themed promotions and sweepstakes prizes.