Games

• Agencies

  Ocean Spray Takes Craisins Courtside

  Ocean Spray is sweetening up the Women’s National Basketball Association (WNBA) through a partnership that takes its Craisins sweetened dried cranberries brand courtside at WNBA games and tours, and via a supermarket sweeps tied to the sport.

• Agencies

  NBA Star Plays in Powerade Loyalty Program

  National Basketball Association superstar LeBron James is serving up points at the center of Powerade’s new loyalty program called Powerade Athletic Club.

• Agencies

  Jeep Sends Consumers Digging for Keys

  One consumer will dig their way to a new Jeep in a regional promotion that sends participants on a treasure hunt to scour the sands of a San Diego, CA, beach to find the keys to the vehicle.

• Agencies

  Shell Pumps $30 Million into Summer Marketing Campaign

  Consumers who take to the road this summer may be in for some free gasoline thanks to a $30 million marketing campaign launched by Shell Oil Products U.S. The campaign, which is aimed at driving traffic to Shell gas stations, includes a sweeps, P-O-P materials and ads that appear across several channels.

• Agencies

  AOL’s Online Film Competition Targets Hispanics

  AOL Latino, with sponsor Mercury Mariner, is giving Hispanic filmmakers the opportunity to showcase their short films to millions of consumers online as part of El Festival De Cine Corto.

• Agencies

  Honda Partners with House of Blues

  American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events.

• Agencies

  ConAgra Stages Hot Dog Vendor Shout-Out

  ConAgra is pitching Hebrew National hot dogs to baseball fans with a contest for ballpark vendors.

• Agencies

  Pirates Brings M&M’s, Volvo On Board

  Masterfoods USA’s M&M’s brand is putting all hands on deck with an integrated marketing campaign built around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes.

• Agencies

  AA Scrambles to Unleash Promos at NBA Finals

  When it became evident earlier this month that the two National Basketball Association teams heading for the finals were hometown favorites based in a pair of American Airlines hubs, company officials did some quick thinking. The question for the airline’s marketers was, what promotions would fly quickly to leverage a first-of-its-kind opportunity?

• Agencies

  Philips Norelco Dangles Rebates for Father’s Day

  Philips Norelco is out with an on-pack promotion for one of its electric shavers just in time for Father’s Day.