Topic

Games

  • Agencies

    Chrysler Adds Sweeps to Ask Dr. Z Campaign

    More than a month after the Chrysler Group kicked into gear its Ask Dr. Z ad campaign to tout the automaker’s American and German engineering roots, Chrysler is out with a sweepstakes dangling nine vehicles as grand prizes to drive dealership visits.

  • Agencies

    CMT: Mother of First Birth During New Show Gets $50,000

    Country Music Television is seeking a new venue to promote its latest Jeff Foxworthy comedy show—a hospital delivery room.

  • Agencies

    Volvo Surprises Finalists in Pirates Treasure Hunt

    The secret is finally out.
    After a two-month, global treasure hunt, Volvo Cars of North America awarded a 30-year-old Virginia man with a Volvo XC90 SUV as part of its sponsorship of Disney’s Pirates of the Caribbean: Dead Man’s Chest. The secret location? The Bahamas.

  • Agencies

    Football and BBQ Set the Stage for Jim Beam Promos

    Jim Beam is readying a sweepstakes and value-add promotion just in time to capitalize on football mania and the waning summer grilling season.

  • Agencies

    Quaker Brings Life to Adventure DVD

    Quaker Oats Co. lends its Life cereal brand to a popular children’s book series for its first animated DVD.

  • Agencies

    Scion Goes Wild with Scratch Off Campaign

    Scion’s gone wild in its latest campaign, targeting prime consumers of its slick vehicles: the young, hip, urbanite. The campaign, dubbed Scratch Off, shifts into high gear in September and includes wild postings and wallscapes, postcards, a micro-site …

  • Agencies

    McDonald’s Taps 25 in ‘Casting Call’ Campaign

    McDonald’s has selected 25 consumers from around the world as its newest stars to feature on its packaging as part of the company’s first-ever online global casting call. Some 13,000 consumers from more than 100 countries around the globe submitted …

  • Agencies

    Visa Puts Employee in the Prize Pool

    Visa USA is offering small-business owners a hand in its first-ever national promotion aimed at small businesses. The sweepstakes, Hired for You, has an unusual grand prize: The winner gets an employee for a year, and $50,000 in Staples gift cards to …

  • Agencies

    Old Navy Blows Out Its ‘Best Week Ever’

    Could this week be Old Navy’s “Best Week Ever” for back-to-school sales?

    A multi-pronged tie-in with VH1’s hit show Best Week Ever drives traffic to Old Navy stores with an in-store instant-win game that awards prizes each hour. The top prizes: A walk-on role on VH1’s show; Chrysler Crossfires (four winners nationally) and tickets on United Airlines. Lesser prizes include Baskin-Robbins ice cream cones, a Best Week Ever sampler CD, compiled by VH1 and discounts on Old Navy goods.

  • Agencies

    Beaches Get ‘Wicked’ with Premiums, Buzz

    Something wicked is brewing on New York and New Jersey beaches. In an effort to generate buzz around the Broadway hit Wicked: The Untold Story of the Witches of Oz, brand ambassadors are hitting the sand to dole out Wicked-branded premiums. …