Games

• Agencies

  Hardee’s Pushes Thickburger Campaign Via Sweeps

  Hardee’s is out with a new Thickburger campaign that targets hungry young guys; it dangles a sweepstakes chance to win one of six Harley-Davidson motorcycles.

• Agencies

  Disney Lures Moviegoers with 45 Million Valpak Mailings, Sweeps

  Walt Disney Pictures is pushing its latest Santa Claus franchise with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win a holiday family reunion.

• Agencies

  Circuit City Gets the Big Picture Via Sweeps

  Thanks to Circuit City, in 24 homes this year, the Thanksgiving Day football games will be a really big show: the electronics retailer is giving away a big screen home theater package each day through Nov. 28 under its 24 Days 24 Plasmas sweepstakes.

• Agencies

  Newcastle Brown Ale Adds Music/Extreme Sports CDs to 12-Packs

  Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs.

• Agencies

  Hasbro Brands 9 Million Little Caesars Boxes for Holiday Promo

  Little Caesars has teamed up with Hasbro to launch a holiday promotion that touts some of the toymaker’s board games on pizza box tops and dangles an online sweepstakes for a chance to win a beach trip and other prizes.

• Agencies

  NFL Challenges Fans to Dream Up Super Bowl Ad

  In the vein of American Idol auditions, the National Football League (NFL) is giving fans the opportunity to pitch their idea for a NFL Super Bowl commercial via screening events, with the possibility of having the winning concept developed into a commercial to air during next year’s game.

• Agencies

  P&G Relaunches Eukanuba

  Procter & Gamble’s Iams Co. is relaunching Eukanuba premium dog food with a yearlong promotion and advertising campaign under the theme “Feed the Breed.”

• Agencies

  Burger King, Blockbuster Lend Marketing Muscles for Happy Feet Film

  Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures’ animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums.

• Agencies

  Campbell’s Partners with Whirlpool, Others for Holiday Promo

  Campbell’s Soup Co. is e-mailing more than 700,000 holiday hostesses, inviting them to enter a sweepstakes the company has cooked up with brands such as Whirlpool, CorningWare, Pepperidge Farm and French’s.

• Agencies

  Nissan Partners with Yahoo for Music, Launches Multiple Promos

  Nissan is producing its own concerts and sponsoring a battle of the bands in a effort to reach its target through music.