Financial Marketing

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  Profiles & Campaigns

  IEX CMO Kate Gunning on Why Brands Should Show AND Tell

  “Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to
  demonstrate our brand story, rather than just telling the purpose.”

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  Agencies

  Q&A: Toni White of Synchrony Financial on Branding and More

  Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.