Experiential
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Agencies
McDonald’s Pushes New Burrito with Sampling, Coupons
McDonald’s is adding a little spice to its breakfast menu via a new breakfast burrito.
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Agencies
Live From Motorsports Marketing: Daytona 500 Plans Revving
As the 50th anniversary Daytona 500 approaches, brands are building their support campaigns in what figures to be a benchmark event of $100 million in promotions.
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Agencies
Charmin Returns with Public Bathrooms in NYC
Procter & Gamble has once again opened public restrooms in New York City’s Times Square to let people sample its newly designed Charmin bath tissue.
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Agencies
Gap Casting Call Nets Over 800,000 Entries
Gap has narrowed down its search for baby and kid models to represent its brand, and is asking customers for their help to choose the winners.
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Agencies
American Eagle Offers 1 Million Prizes in Instant-Win Game
American Eagle Outfitters is driving store sales with an instant-win holiday promotion that rewards customers with prizes for shopping.
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Agencies
ABC Family Promotes Christmas Programming Via Giveaway
ABC Family is getting people in the holiday spirit with a giveaway to promote the network’s annual Christmas programming.
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Agencies
Circuit City Promotes Store Openings with Mazda Giveaway
Circuit City is advertising the opening of 65 new and relocated stores with an instant-win game, which offers the chance to win a new vehicle.
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Agencies
‘Family Guy’ Teams with Subway for In-Store Promo
Fox’s “Family Guy” has teamed up with Subway for its first, national quick-service restaurant promotion, which includes an online game and TV spots using characters from the series.
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Agencies
Nike, Foot Locker Open Harlem Store
Nike and Foot Locker teamed up to pump up Nike products with the launch of a new basketball store dubbed House of Hoops in Harlem yesterday.
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Agencies
Maxwell House Brews Multi-Million Dollar Sampling Campaign
Kraft Foods’ Maxwell House is promoting its coffee with a major sampling effort targeting malls, retail outlets and even tollbooths.