Experiential

• Agencies

  Russian News Channel Goes Guerrilla in New York

  A new international news broadcast channel is introducing its service to New York area residents with Russian culture.

• Agencies

  Kraft Puts Rachael Ray Sweeps on 62 Million Nabisco Boxes

  Kraft Foods is once again partnering with celebrity chef Rachael Ray for an on-pack holiday promotion for its Nabisco cracker line.

• Agencies

  Secret Weapon?

  The marketing tactic that most directly changes consumer behavior sampling is frequently left at the bottom of the marketing budget. Study after study

• Agencies

  Blue Christmas

  Blame it on the mortgage crisis or on high fuel costs. But consumers are expected to limit their holiday gift-giving this year, and that’s going to hurt

• Agencies

  Good Deeds

  Starbucks is back again with its Cheer Pass promotion, this time spreading good tidings across the globe. For the first time, the cards are being distributed

• Agencies

  Urban Refuge

  An unexpected oasis amid New York’s hustle and bustle set up shop as The Spa Experience for four days last month at Grand Central Terminal. Weary commuters

• Agencies

  College Bowl Sprawl

  The college bowl scene, once a few games dominating New Year’s Day television, has evolved into a protracted branding bonanza kicking off before Christmas.

• Agencies

  Jordan’s Monster Deal: Rebate or Lottery?

  Boston Red Sox fans who bought sofas during Jordan Furniture’s Monster Deal last spring were sitting pretty after their team swept the Colorado Rockies

• Agencies

  NASCAR Hits the Big Apple

  NASCAR hit the Big Apple in a big way this week for its annual Champions Week event, with several sponsors in tow.

• Agencies

  Airborne Distributes 840,000 Samples in Airport Promotion

  Herbal supplement Airborne is promoting its new On-the-Go product with a major sampling effort at several busy airports.