Experiential

• Agencies

  Good Neighbor Pharmacy Hits NASCAR Circuit

  Demonstrating the broad range of NASCAR’s sponsorship appeal, the Good Neighbor Pharmacy will be riding on the hood of a stock car next year

• Agencies

  HarperCollins, Coffee Co. Team for Packaging Deal

  Just in time for the holidays, HarperCollins has teamed up with Leaves-N-Beans Roasting Co. in a packaging deal to promote paperback books with bags of coffee.

• Agencies

  HBO Drives Traffic with Holiday Carolers

  Red and white outfitted carolers are hitting the streets of Manhattan singing popular Christmas tunes, revised to hype HBO programming and to promote items sold at the 6th Avenue-based store.

• Agencies

  Jelly Belly Names Recipe Contest Winner

  Jelly Belly has named a computer expert as the top winner in its Recipe Game

• Agencies

  Dunkin’ Donuts Teams with Hess, Sara Lee

  Dunkin’ Donuts has partnered with Hess Corp. and Sara Lee Corp. to offer its coffee via a wider range of locations.

• Agencies

  Macerich Malls Offer Interactive Santa Tracking Stations

  Macerich shopping centers are giving kids a helping hand this year to keep track of Santa’s annual journey.

• Agencies

  Office Max Brings Back Elf Viral Campaign

  People can create their own dancing elves at http://ElfYourself.com by adding faces to the animated character. Visitors can load up to four images to send on to friends and family. Voices can be added by calling a toll-free number to record a message.

• Agencies

  Live from Intercollegiate Sports Forum: Corporate Sponsors Play It Cool

  For corporate sponsors playing the National Collegiate Athletic Association sponsorship game, the tactical caveat is pushing the brand without beating students and alumni over the head with their presence.

• Agencies

  Southwest Ads Take Off in BCS Post-Season

  Southwest Airlines is using the Bowl Championship Series as a launching pad for its latest TV ads promoting changes in service.

• Agencies

  Dicks Sporting Goods Teams up with Lance Armstrong

  Dicks Sporting Goods is using some star power in seven-time Tour de France winner Lance Armstrong to promote a new apparel line and a cause marketing initiative.