Experiential

• Agencies

  Blue Christmas

  Blame it on the mortgage crisis or on high fuel costs. But consumers are expected to limit their holiday gift-giving this year, and that’s going to hurt

• Agencies

  Good Deeds

  Starbucks is back again with its Cheer Pass promotion, this time spreading good tidings across the globe. For the first time, the cards are being distributed

• Agencies

  Urban Refuge

  An unexpected oasis amid New York’s hustle and bustle set up shop as The Spa Experience for four days last month at Grand Central Terminal. Weary commuters

• Agencies

  Secret Weapon?

  The marketing tactic that most directly changes consumer behavior sampling is frequently left at the bottom of the marketing budget. Study after study

• Agencies

  College Bowl Sprawl

  The college bowl scene, once a few games dominating New Year’s Day television, has evolved into a protracted branding bonanza kicking off before Christmas.

• Agencies

  Jordan’s Monster Deal: Rebate or Lottery?

  Boston Red Sox fans who bought sofas during Jordan Furniture’s Monster Deal last spring were sitting pretty after their team swept the Colorado Rockies

• Agencies

  NASCAR Hits the Big Apple

  NASCAR hit the Big Apple in a big way this week for its annual Champions Week event, with several sponsors in tow.

• Agencies

  Airborne Distributes 840,000 Samples in Airport Promotion

  Herbal supplement Airborne is promoting its new On-the-Go product with a major sampling effort at several busy airports.

• Agencies

  McDonald’s Pushes New Burrito with Sampling, Coupons

  McDonald’s is adding a little spice to its breakfast menu via a new breakfast burrito.

• Agencies

  Live From Motorsports Marketing: Daytona 500 Plans Revving

  As the 50th anniversary Daytona 500 approaches, brands are building their support campaigns in what figures to be a benchmark event of $100 million in promotions.