Experiential
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Agencies
Wendy’s, Dr Pepper Partner for Regional Music Promo
Wendy’s is teaming up with Dr Pepper to run an in-store promotion in four markets tied to an upcoming music festival in Austin, TX.
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Agencies
Tecate Drives Long Beach Grand Prix Events
Tecate is expanding its presence as official sponsor of the Toyota Grand Prix of Long Beach, adding its Tecate Light brand as presenting sponsor of the music performances for the race weekend.
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Agencies
Tostitos Teams with Food Network for Sweeps, In-Store Promo
Looking to expand its reach among women, Frito-Lay is partnering with Food Network’s “Simply Delicioso” show to launch an in-store and online campaign.
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Agencies
Discovery Draws Eyeballs with Mobile Channels
Discovery Communications is seeking to pump up viewership with new mobile portals for its channels.
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Agencies
Cheez-Its Teams with TV Guide for In-Store Promo
Kellogg Co. has partnered with TV Guide to run an in-store promotion pairing its Cheez-Its Crackers with the weekly magazine.
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Agencies
Denny’s Takes on Competitors with New Campaign
Denny’s has launched a new campaign aimed at bringing people back for breakfast, and it’s using guerilla marketing tactics and TV spots to do it.
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Agencies
Room Service
Tower23 Hotel, a happening destination off San Diego’s Pacific Beach, has become a favorite nightspot for young professionals. The hotel’s coolness factor
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Agencies
Young But Not Stupid
It Used to be easy in 1992. When Robert Wolfe wanted to attract customers to the first Moosejaw Mountaineering outdoor store in Keego Harbor, MI, he and
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Agencies
Health Quencher
Diet Coke is carrying a banner to build women’s awareness about heart disease with a fashion event and a multicity tour, coinciding with American Heart
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Agencies
Social Tease
Social networks are not going away not if usage and membership stats are any indication. It’s estimated that 37% of online U.S. adults and 70% of U.S.