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Wendy’s, Dr Pepper Partner for Regional Music Promo

Wendy’s is teaming up with Dr Pepper to run an in-store promotion in four markets tied to an upcoming music festival in Austin, TX.

Agencies

Tecate Drives Long Beach Grand Prix Events

Tecate is expanding its presence as official sponsor of the Toyota Grand Prix of Long Beach, adding its Tecate Light brand as presenting sponsor of the music performances for the race weekend.

Agencies

Tostitos Teams with Food Network for Sweeps, In-Store Promo

Looking to expand its reach among women, Frito-Lay is partnering with Food Network’s “Simply Delicioso” show to launch an in-store and online campaign.

Agencies

Discovery Draws Eyeballs with Mobile Channels

Discovery Communications is seeking to pump up viewership with new mobile portals for its channels.

Agencies

Cheez-Its Teams with TV Guide for In-Store Promo

Kellogg Co. has partnered with TV Guide to run an in-store promotion pairing its Cheez-Its Crackers with the weekly magazine.

Agencies

Denny’s Takes on Competitors with New Campaign

Denny’s has launched a new campaign aimed at bringing people back for breakfast, and it’s using guerilla marketing tactics and TV spots to do it.

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Social Tease

Social networks are not going away not if usage and membership stats are any indication. It’s estimated that 37% of online U.S. adults and 70% of U.S.

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Back to the Real World

What do you do after a Web 2.0 promotion turns sour? If you’re Pernod Ricard and want to stress the sophistication of Malibu Rum to a twenty-something

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Big Game in Big Easy

When the National Basketball Association decided to hold its All-Star Game in New Orleans this month, the league realized it had to be more than an extended

Agencies