Experiential
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Agencies
Gift-Card Monte
Psst. Hey, Bud. Want a free $500 Target gift card? How about a $250 Victoria’s Secret card? Or a $100 card for Toys Us, no charge? Just fill out this
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Agencies
How Effective?
Experiential marketing is premised on the notion that consumers are motivated by what they’re encountering. In a best-case scenario they might even be
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Agencies
Super Bowl Promos Producing Big Sales: Survey
Whichever team wins the Big Game on Sunday, retailers will be big winners with a windfall of product sales from Super Bowl promotions this year.
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Agencies
Alcohol Watchdog Group Slams Super Bowl Beer Spots
Alcohol industry watchdog Marin Institute is bashing the presence of beer
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Agencies
Mars Pushes Caffeinated Snickers via College Sampling
Mars Snackfoods U.S. is giving a jolt to its candy offerings with something new: Caffeine.
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Agencies
Jeep Brings Virtual Garage Back to Winter X Games
Jeep is looking to make impressions among Gen-Xers and Gen-Yers with a faux garage and companion vehicles at ESPN’s Winter X Games.
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Agencies
Tic Tac Promotes Flavors Via Sampling Campaign, Tour
Tic Tac is shaking things up with a sampling campaign and contest to promote its new mint flavors.
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Agencies
Electronic Arts Launches NBA Live Competition
Virtual hoops stars tip off competition in the 2008 EA Sports NBA Live Challenge tomorrow in Los Angeles.
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Agencies
Pizza Hut Pushes National Mobile Ordering Service
Pizza Hut is giving people two new ways to order by cell phone.
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Agencies
NE Supermarket Chain Gets Promotional Scanners
Interactive retailing solutions provider Modiv Media said it will install handheld scanner and promotion devices in 100 New England Stop & Shop supermarkets.