Experiential
-
Agencies
Room Service
Tower23 Hotel, a happening destination off San Diego’s Pacific Beach, has become a favorite nightspot for young professionals. The hotel’s coolness factor
-
Agencies
Young But Not Stupid
It Used to be easy in 1992. When Robert Wolfe wanted to attract customers to the first Moosejaw Mountaineering outdoor store in Keego Harbor, MI, he and
-
Agencies
Super Bowl Promos Producing Big Sales: Survey
Whichever team wins the Big Game on Sunday, retailers will be big winners with a windfall of product sales from Super Bowl promotions this year.
-
Agencies
Alcohol Watchdog Group Slams Super Bowl Beer Spots
Alcohol industry watchdog Marin Institute is bashing the presence of beer
ads in the Super Bowl. -
Agencies
Mars Pushes Caffeinated Snickers via College Sampling
Mars Snackfoods U.S. is giving a jolt to its candy offerings with something new: Caffeine.
-
Agencies
Jeep Brings Virtual Garage Back to Winter X Games
Jeep is looking to make impressions among Gen-Xers and Gen-Yers with a faux garage and companion vehicles at ESPN’s Winter X Games.
-
Agencies
Tic Tac Promotes Flavors Via Sampling Campaign, Tour
Tic Tac is shaking things up with a sampling campaign and contest to promote its new mint flavors.
-
Agencies
Electronic Arts Launches NBA Live Competition
Virtual hoops stars tip off competition in the 2008 EA Sports NBA Live Challenge tomorrow in Los Angeles.
-
Agencies
Pizza Hut Pushes National Mobile Ordering Service
Pizza Hut is giving people two new ways to order by cell phone.
-
Agencies
NE Supermarket Chain Gets Promotional Scanners
Interactive retailing solutions provider Modiv Media said it will install handheld scanner and promotion devices in 100 New England Stop & Shop supermarkets.