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From Backyard to Broadcast

Fledgling, niche-interest tv networks that reside in the triple digits on the cable box tend to look at the realm of possibilities unlike their established

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RFID Ramp-Up

What’s the purpose of a shopper marketing promotion if the merchandise is sitting in the store’s back room rather than out on display where it belongs?

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Stuff We Can’t Do Here Yet

You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you’ll have to go to Hong

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McDonald’s Samples McSkillet Burrito for Leap Year Event

McDonald’s is sampling its latest menu addition, the McSkillet Burrito, with a two-day campaign tied to Leap Year.

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Bronx Is Biggest Sports Event Destination: Survey

Forget the Beijing Olympics. The top event destination among sports enthusiasts is this year’s Major League Baseball All-Star game at Yankee Stadium in the Bronx, NY.

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Salon Selectives to Renew Old Brand Name with New Formula

Salon Selectives, the line of women’s hair-care products made popular in the 1980s and 1990s by Helene Curtis Inc., has re-launched under new ownership, but with the same bright pink bottles and apple fragrance.

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Retail Center Launches Cash Giveaway Campaign

A New York shopping center is giving people an incentive to visit its shops: Free cash.

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Virgin Megastores Rolls Out Digital Signage Network

Virgin Megastores is rolling out digital signage in select stores nationwide to better target customers with promotions and other content while they shop.

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Taco Bell Gets Saucy with Brazilian Model, Sports Illustrated

In a promotional tie-in with the Sports Illustrated Swimsuit Issue, Taco Bell is giving Web visitors a chance to play virtual shutterbug with an actual SI model.

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Subway Celebrates Spokesman’s 10-Year Weight Loss

Losing 245 pounds—and keeping it off—is worth celebrating.
That’s what Subway is doing to support the sustained weight loss of its long-time spokesperson Jared Fogle.