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Beer Brand Corners Boxing Bout

The Tecate beer brand will reach out to adult Hispanic boxing fans in the U.S.

Gillette Runs Contest to Find Sports Phenom

Playing off its relationship with golfer Tiger Woods, Gillette is running a contest to find exceptional athletes in any ball sport.

Agencies

Burger King Brands Subscription Mobile Games

Burger King is extending into casual mobile games with the launch of “BK City,” a set of handset games that users can download for a monthly subscription fee of $2.99.

Agencies

Bank of America Ties Olympic Sponsorship to Rewards, Events

Bank of America is giving people a chance to support America’s Olympic athletes through branded products, and an online campaign and tour.

Agencies

LG, Alloy Media Give Musicians a Shot at Stardom

LG and Alloy Media + Marketing have launched a contest to give one aspiring musician a cash prize in a high-profile competition.

Agencies

Jolt Soda Relaunches Brand with Sampling Program

Jolt Soda is hitting the streets of southern California with a guerrilla marketing and sampling campaign

Agencies

Lord and Taylor Hires Former Home Depot CMO

Lord and Taylor has named former Home Depot Chief Marketing officer Roger Adams to its top marketing post.

Agencies

“Muffins” Stage Protest at Bloom Supermarkets

“Muffins” are staging a mock protest this week to promote Bloom supermarkets’ newest product Bloomberry Muffin Tops.

Agencies

Courvoisier Opens Pop-Up Shop with Clothing Brand

Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.

Agencies