Experiential
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Agencies
VH1 Stages ‘Celebreality’ Bowling Events
VH1 has been staging a trio of bowling events around its celebrity reality shows, lending local bowling lanes the ambience of nightclubs.
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Agencies
7-Eleven Pumps ‘Iron Man’ with Slurpee Cups
The imminent theatrical release of “Iron Man” from Paramount Pictures and Marvel Entertainment is getting a publicity splash on 7-Eleven Slurpee cups and through a new Slurpee Nation web site.
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Agencies
Kraft Promotes Bagel-fuls with Sampling, Tour
Kraft is kicking off a sampling campaign today to promote its newest breakfast product, Bagel-fuls.
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Agencies
Burger King Renews Latino Music Contest
Burger King Corp. is once again kicking off a music contest showcasing the latest Latino musicians, offering the chance for aspiring artists to be crowned the best local band in each of 10 cities.
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Agencies
Wal-Mart Goes Green with Earth Month Campaign
As part of its push to show shoppers it’s conscious of the environment, Wal-Mart has rolled out a green marketing and merchandising campaign.
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Agencies
Nestlé Uses Prank to Promote Branded Comedy Network
Nestle Foods said it has shaken off the associations of clumsiness of its Butterfinger brand and re-name itself simply “The Finger.” The re-launch was supported by a distribution of 200,000 free “Finger” bars at 7-Eleven stores in 10 major markets.
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Agencies
Old School Game
Not all digital marketing happens in cyberspace. It can start on a physical disc and get attached as a premium to some other product. Pick the right product
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Agencies
Less Painful Filing
Benjamin Franklin once quipped that nothing in this world is certain but death and taxes. As one of America’s father founders and a savvy businessman,
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Agencies
Breakfast Stumping
Denny’s is playing off the current political season with a marketing campaign that urges people to vote, not for the remaining presidential candidates,
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Agencies
Burger King Puts New Spin on Sandwich via Whopper Bar
Burger King is trying to inject some new life into its 51-year-old Whopper sandwich. So it’s launching a smaller format restaurant called the Whopper Bar.