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Staples Teams with Bed Bath & Beyond for College Sweeps

Staples, Inc. is out with a back-to-school campaign targeting college students.

CNN Mounts Fit Nation Tour to Fight Obesity

CNN has launched its latest Fit Nation Tour with a routine of cutting-edge fitness games and a climbing wall as part of its ongoing initiative to combat obesity in the U.S.

Agencies

Pepsi Honors DJ Culture in August

Beverage retailer Pepsi-Cola North America will get its DJs in motion in August with a “Month in the Mix” series of live concert events celebrating hip-hop culture.

Agencies

Fuze Hits the Hamptons with New Plastic Bottles

Fuze and out-of-home agency Titan Worldwide have wrapped five taxis from the Hamptons-based Hometwon Taxi Service to resemble the shrink-wrap packaging that Fuze’s former glass bottles have long carried

Agencies

Band Teacher Wins All-Star Singing Contest

A high school band teacher won the Baby Ruth-sponsored contest to lead the crowd at Yankee Stadium in singing “Take Me Out to the Ballgame” during tonight’s Major League Baseball All-Star Game.

Agencies

Tang Gets Kicks with Soccer Tie-in for Latino Kids

Tang, that popular orange-flavored drink from Kraft Foods, will partner with U.S. Major League Soccer in select markets this summer to let young Latino players

Agencies

MLB Poised for Big Hit with All-Star FanFest

Major League Baseball is looking to score a grand slam in attendance at this year’s DHL All-Star FanFest being staged on a grand scale at New York City’s Javits Convention Center starting today

Agencies

Truth.com Offers Smoke-free Music Downloads, CDs

The American Legacy Foundation’s truth.com group will fight youth smoking with online remixes from the music used in its current “Sunny Side of Truth” campaign, created by nine well-known bands and DJs.

Agencies