Experiential
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Agencies
Kohl’s, JCPenney Targets Teens with Back-to-School Campaigns
Weeks before the start of school, department store chains Kohl’s and JCPenney are out with teen-targeted back-to-school campaigns that play off music and movie themes to appeal to the young audience.
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Agencies
Office Depot Tour Promotes Home Office Products
Office Depot is traveling the country in a recreational vehicle to promote its home office products.
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Agencies
BJ’s Restaurants Names New CMO
BJ’s Restaurants, Inc. has named Matt Hood as chief marketing officer, a new position.
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Agencies
Toys R Us Pushes ‘Star Wars’ Flick with In-Store Event, Giveaways w/art
Toys R Us is teaming up with LucasFilm for an in-store promotion to hype up the upcoming release of the CG-animated movie “Star Wars: The Clone Wars.”
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Agencies
Safeway Names New CMO
Safeway has named Diane M. Dietz as the company’s new executive vice president and chief marketing officer. The appointment takes effect later this month, the company said.
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Agencies
Evinrude Observes Centenary with Moving Museum
Evinrude is cruising the country with a mobile museum promoting its history and running a fantasy fishing game to get marketing mileage from the centenary of the first commercial outboard motor.
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Agencies
A Helping Hand
For most Americans, the spread of AIDS in Africa is a crisis that might as well be happening on another planet. World Vision, a non-profit Christian organization
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Agencies
Shelf Help
Borders wants to sell you a book online at last. That’s right. The chain hadn’t sold books on the Web until it relaunched its site (www.borders.com) in
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Agencies
Who Let the Dogs Blog?
On the Internet, no one knows you’re a dog, the cartoon says. But if you’re a dog and don’t care who knows it or a cat comfortable with your feline side