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General Growth Property Hosts ‘Votes Count’ Program

General Growth Properties is giving young teens a chance to have their say when it comes to politics as part of a mall event program running nationwide this summer

Agencies

7-Eleven, Pepsi Team for “Madden NFL 09” Rollout

In a set of integrated promotions around the release of EA Sports’ “Madden NFL 09” computer game, convenience chain 7-Eleven and beverage maker Pepsi have coordinated campaigns that include Madden Meals, a new Pepsi flavor and in-store pre-order and pick-up of the game, which dropped at midnight on Aug. 12.

Agencies

Bob’s Stores Brings Back Action Sports Tour’

Bob’s Stores is looking once again to connect with action sport enthusiasts and is using a tour outside its stores to do it.

Agencies

Canon Frames Sharapova in U.S. Open Plans

Tennis diva Maria Sharapova will be in the spotlight for Canon’s U.S. Open Tennis Tournament sponsorship plans, along with a supporting cast of diamond studded cameras

Agencies

Best Buy Positions iPhones in Time for Holiday Sales

Retailer Best Buy hopes that being the first third-party merchant to offer the new high-speed Apple iPhone 3G will help drive traffic in what might be a recessionary holiday shopping season this year

Agencies

Coca-Cola Pushes Green Theme at Beijing Games

Coca-Cola will screen a film about seven “environmental champion” torchbearers as part of a series of green-themed promotions at the summer games in Beijing.

Agencies

USA Swimming Stages U.S. Recruitment Events

While U.S. swimmers are going for medals in Beijing, USA Swimming is staging viewing parties at its affiliate clubs around the country to encourage fresh talent to jump in the pools

Agencies

Lifetime Bus Tour Aims to Inspire Women Politically

Lifetime Networks is on the road with a national bus tour intended to bring American women into the political process in the run-up to this year’s presidential election

Agencies

Ikea Takes Showroom, Catalogs to the Streets

Retailer Ikea is once again hitting the streets to promote products in its latest catalog with a 3D showroom and mobile billboard.

Agencies

Jewelry Sweepstakes Hypes Hallmark Channel Movie

Hallmark Channel is looking to build buzz about an upcoming original movie starring Jane Seymour with a sweepstakes giving away gems from a Kay Jewelers collection designed by the actress