Experiential
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Agencies
Lu Biscuits Partners with Fashion Designer at Fashion Week
Kraft Foods Lu biscuits has teamed up with fashion designer Erin Fetherston to create limited edition packaging for the French cookie brand
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Agencies
Gillette Runs College Football ‘GameFace’ Play
Gillette is giving college football fans a chance to put on a game face for their favorite team, with the winner scoring
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Agencies
Stop & Shop Drops Lawsuit Against Whole Foods Market
The Stop & Shop Supermarket Co. has withdrawn a trademark infringement lawsuit it had pending against rival Whole Foods Market after reaching an agreement with the retailer
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Agencies
Walmart Updates In-Store TV Network
Walmart last week launched the Walmart Smart Network, a new system powered by Internet Protocol Television
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Agencies
’Seinfeld’ Bus Blitzing College Campuses
For college students who may not know much about that renowned NBC sitcom about nothing, Sony Pictures Television is bringing the “Seinfeld” to campuses around the country
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Agencies
NBC Sees Big Jump in Olympics Merchandise Sales
NBC has reported a significant increase in merchandise sales during the Beijing summer games over the Torino winter games two years ago
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Agencies
NBC Pumps Up Sunday Night Football at 7-Elevens
NBC Sports will kick off its Sunday Night Football season with a month-long media blitz in 7-Eleven stores during September to keep its core audience focused on the relatively new network TV football franchise.
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Agencies
Limited Edition
Nine emerging artists have been given a unique medium on which to showcase their inspirations: tequila bottles. Proximo Spirits, the makers of 1800 Silver
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Agencies
Eco-Friendly
Best known for its household bleach, The Clorox Co. now wants consumers to think In January, the company introduced Green Works, a plant-based line of
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Agencies
Lasting Impressions
In the game of experiential marketing, it isn’t always easy to tell just how many points a marketing company scores with its target audience. Objectives,