Experiential
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Agencies
NYC Street Musicians Boost Brit Rock Band Album
British rock band Oasis is getting open-air play from New York City street musicians playing tunes from its latest album in advance of its October release
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Agencies
Former Relay Exec Opens Experiential Shop
The former executive vice president at Relay Worldwide, Pete Kelly, has opened his own shop, situ8, an experiential marketing company
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Agencies
Downy Teams with Ann Taylor for In-Store Events
Procter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft
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Agencies
Taco Bell Kicks Off Anti-Hunger Campaign with MTV Celebs
Taco Bell is jump-starting its second annual anti-hunger fund-raising effort with stars of an MTV reality show doing a cameo appearance at one of the fast food chain’s Los Angeles restaurants next week
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Agencies
Downy Teams with Ann Taylor for In-Store Events
Procter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft
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Agencies
Walgreens Names Sara Lee Exec as CMO
Drugstore chain Walgreens has named Kim L. Feil, a former Sara Lee executive, as vice president and chief marketing officer, a new position
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Agencies
Brands Support Shopper Marketing: Study
Shopper marketing is becoming one of the most effective forms of in-store marketing, a new study released this week said
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Agencies
NRF Predicts Weakest Holiday Sales in Six Years
The grim outlook for holiday retail sales continued yesterday as the National Retail Federation predicted sales to grow at the slowest pace in six years, according to its latest forecast
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Agencies
NRF Predicts Weakest Holiday Sales in Six Years
The grim outlook for holiday retail sales continued yesterday as the National Retail Federation predicted sales to grow at the slowest pace in six years, according to its latest forecast
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Agencies
Xbox360 Launches Anti-Tobacco Campaign
The Xbox360 Anti-Gravity Tour takes off this week on a national high school tour to support the Campaign for Tobacco-Free Kids