Experiential

• Agencies

  American Express gives Away iPhones

  # 17 Best Dealer, Sales Force or Business-to-Business Campaign AMEX OPEN PLUM CARD LAUNCH AGENCY: Momentum Worldwide CLIENT: American Express When American

• Agencies

  McDonald’s Pitches ‘Madagascar 2’; Replaces ‘I’m Lovin’ it’ Packaging

  McDonald’s plans to launch a major campaign around the upcoming premiere of the DreamWorks animated movie “Madagascar: Escape 2 Africa.”

• Agencies

  Milk Promo Touts Beauty Benefits of Milk

  The California Milk Processor Board is at it again, pressing its case to young people that milk is good to drink.

• Agencies

  Denny’s Debuts Dishes Created by Rockstars

  Denny’s is boosting interest in its late night menu with the introduction of new dishes created by some popular rock stars.

• Agencies

  Scholastic Event Promotes Stine’s “Goosebumps HorrorLand”

  Publisher Scholastic Media is hoping to pull off a live Halloween trick this Friday, taking a run at the Guinness pumpkin-carving record to promote the launch of its first interactive game

• Agencies

  Kia Runs NBA Tip-Off Play with Street Events

  Kia Motors is kicking off its first full season as a National Basketball Association sponsor today with NBA Tip-Off street events in 29 cities, heralding the new season and its new Kia Borregos

• Agencies

  Tecate Promotes Next de la Hoya Bout

  Tecate Beer will run a retail promotion to reach the at-home Hispanic audience for the December Las Vegas bout between Olympic gold medalist Oscar de la Hoya and World Boxing Council lightweight champion Manny Pacquiao

• Agencies

  ING NYC Marathon Sponsor Field Grows, Adds Contests

  The field of sponsors for the New York City Marathon is growing this year with two brand contests in place for the run-up to the annual endurance race on Nov. 2

• Agencies

  Best Buy Opens in Malls

  Best Buy Co. is opening some stand-alone stores in malls for the first time to help people better understand the range of mobile devices available

• Agencies

  Walmart Pumps Up Volume for AC/DC Release

  Walmart is looking to lure baby boomers and later day head bangers with special sections in its stores around the country to trumpet today’s release of AC/DC’s first album in eight years