Experiential
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Agencies
Rock the Vote’ Tour Wields Wireless Hook
The “Rock the Vote” bus made its last stop in New York City this week, capping a nationwide tour with appearances on morning news shows and a final wireless e-mail blast on Election Day to boost ballot counts.
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Agencies
Antismoking Groups Flare over Pink Cigarette “Purse Packs”
Antismoking organizations took advantage of the final day of Breast Cancer Awareness Month last Friday to register their protests over Philip Morris USA’s plans to introduce a new Virginia Slims cigarette product with heightened appeal for young women.
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Agencies
Wal-Mart, P&G Still Tops for Marketing Strength: Survey
Wal-Mart and Procter & Gamble still hold the top spots in the 2008 version of Cannondale Associates’ annual PoweRanking survey of both manufacturers and retailers. But their ratings, in a survey of 300 retail and manufacturing professionals, were lower than last year.
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Agencies
United Airlines Pitches New Tranquil Sleep on Long Hauls
#23 Best Creative UNITED SUITE DREAMS AGENCY: Arc Worldwide; BD’M; Starcom CLIENT: United United airlines wanted to get the word out that a new premium
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Agencies
Mini Clubman Car Stages Events for Londoners
#1 Best Multidiscipline Campaign MINI THE OTHER LUNCH BREAK AGENCY: Momentum Worldwide, London CLIENT: Mini Mini knew it had something special in its
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Agencies
Meow Mix Teaches People to be Cats
A Winner in Three Categories: #2 Best Use of Event Marketing (Five or Less Venues) #13 Best Campaign Targeting a Micro Audience #22 Best Idea or Concept
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Agencies
Smithwick’s Ale Sends Irish Bartenders to US
#5 Best Sampling Program SMITHWICK’S AMBASSADORS AGENCY: Colangelo CLIENT: Diageo After brewing its ale in Ireland for nearly 300 years, Smithwick’s Irish
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Agencies
Seeds of Change Samples its Organic Products
#21 Best Campaign on a Budget (under $250,000) INSPIRE CHANGE AGENCY: Alcone Marketing CLIENT: Seeds of Change To understand why this promotion worked,
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Agencies
Consumers Test Gore-Tex in Stormy Weather
#4 Best Vehicle-Based Experiential Campaign GORE-TEX AND WINDSTOPPER KNOW WHAT’S INSIDE TOUR AGENCY: Marketing Werks CLIENT: W.L. Gore and Associates
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Agencies
Natural Resources
Welcome to the 2008 Promo Sourcebook: It’s stuffed and it’s not your same old Sourcebook. This year, in addition to the extensive lists of promotion agencies