Experiential
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Agencies
KFC Takes Wing Title
The climax of the National Football League season is also the height of the chicken-wing-eating season, and Kentucky Fried Chicken formalized that, unveiling
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Agencies
Remy Martin Stages Interactive Street Campaign
Growth in the liquor category is slowing as consumers curtail spending. For Remy Martin, a brandy from the Cognac region of France, that means it’s time
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Agencies
7-Eleven Rolls Out Competitive Private-label Snacks
7-Eleven has rolled out a line of private-label products, answering the call from consumers that price is high on the list right now.
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Agencies
Coca-Cola Hosts First Mexican Holiday Parade
Coca-Cola is playing host to a Mexican holiday parade next month in Los Angeles.
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Agencies
Blackberry Storm Debut Draws Customers, and a Competitor
The launch of the new Blackberry Storm device last Friday draw long lines of customers as predicted, but it also drew a guerrilla-marketing stunt from a competitive product.
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Agencies
Sears Launches “Golden Wish” Holiday Sweeps
Sears has launched a giveaway promotion intended to build traffic in both its stores and at its Web site before Black Friday, the unofficial start of the holiday shopping season on the day after Thanksgiving.
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Agencies
Live, from SF: YouTube’s Biggest Stars
YouTube, the video-sharing Web destination that has become a hit with viewers but has yet to find its business model with advertisers
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Agencies
Mars Promotes Zeitler to VP Shopper Marketing
Shopper marketing ad agency Mars Advertising has promoted Kristine Zeitler to vice president of shopper marketing.
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Agencies
Rock the Vote’ Tour Wields Wireless Hook
The “Rock the Vote” bus made its last stop in New York City this week, capping a nationwide tour with appearances on morning news shows and a final wireless e-mail blast on Election Day to boost ballot counts.
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Agencies
Antismoking Groups Flare over Pink Cigarette “Purse Packs”
Antismoking organizations took advantage of the final day of Breast Cancer Awareness Month last Friday to register their protests over Philip Morris USA’s plans to introduce a new Virginia Slims cigarette product with heightened appeal for young women.