Experiential

• Agencies

  NBA Events to be Held at Sears/Kmart

  As part of a deal between Sears Holdings and the National Basketball Association, a series of events will be held at stores to draw attention to a line of basketball footwear

• Agencies

  Gatorade Debuts Michael Jordan Beverage

  Gatorade Co. is leveraging its longtime relationship with basketball great Michael Jordan to commemorate the star’s induction this fall into the Naismith Memorial Basketball Hall of Fame.

• Agencies

  Southwest Airlines Opens Porch in Bryant Park

  Southwest Airlines has set up an outdoor porch in New York’s Bryant Park to get the word out that it will begin offering service out of LaGuardia Airport on June 28

• Agencies

  Pepsi Uses “Influencers” to Launch a New Product

  Can delivering cold cans of a new soda to a group of friends hanging out at a backyard pool party really set off a wave of word-of-mouth chatter about the product that can generate true interest—and sales—in a brand?

• Agencies

  Wise Attempts Guinness Record with Potato Chip “Crunch”

  And that just might help as Wise brings a whole bunch of potato chips to Citi Field on July 10 to attempt to set the Guinness World Record for the most potato chips ever crunched at once

• Agencies

  Volkswagen Goes on Tour with Youth Soccer

  Volkswagen of America has begun a 19 city mobile tour to showcase its fleet of cars to families attending youth soccer tournaments across the country

• Agencies

  7-Eleven Introduces Iced Coffee with Sassy Ad Campaign

  7-Eleven, Inc. has begun a month-long campaign to introduces its version of iced coffee with cheeky new marketing that references cup sizes

• Agencies

  Ciao Bella to Sample 1 Million Single-Serve Gelato Cups

  Ciao Bella is handing out 1 million free samples of its latest frozen dessert product line: single cup servings of gelato and sorbet packaged in a branded cup with a spoon tucked conveniently under the lid

• Agencies

  Papa John’s Ties Virtual Game to Founder’s Pizza Deliveries

  Papa John’s is further immersing its customers in its brand with a new online experience that supports a summer campaign that has the company founder making personal pizza deliveries to customers

• Agencies

  How One Event Can Have Many Lives

  Some 67% of marketing execs are investing in live events as part of their branded entertainment strategy, according to a new study by TBA Global and the