Experiential

• Agencies

  Advice for CPGs Targeting Four Key Generations

  The Nielsen Co. has analyzed the shopping habits of four key generations and has offered recommendations for consumer packaged goods marketers to improve in-store marketing aimed at each of these age groups.

• Agencies

  Omnicom Group Creates Network of Retail Experts

  Omnicom Group has created a national network of retail experts that will be available to various retail industries, such as quick-service restaurants, telecommunications providers, insurance, financial services companies and automotive companies

• Agencies

  Catalina Marketing Hires Google Exec for Digital

  Catalina Marketing, which offers precision marketing and shopper-driven media, has hired a former Google executive to handle its digital services

• Agencies

  PromoWorks and House Party Join to Offer Samples at Home

  PromoWorks and House Party have partnered to provide offerings for brand marketers that link in-store sampling and in-home marketing via customized programs

• Agencies

  Tracking IZOD: Goodbye 80’s, Hello Indy

  Enduring brands are never idle. They are ever changing, ever morphing, ever adapting. They cause trends and get caught chasing them, too, both as victor or victim

• Agencies

  Tips for Marketing Road Trips

  So you’re heading out on a road trip? Sure, that jazzed up vehicle is bound to be noticed, but how best to get people who don’t happen to be in the area to stop by

• Agencies

  Corona Extra to be Premiere Partner of ATP World Tour

  Corona Extra has signed a deal to become the new global premiere partner of the men’s tennis tour. Corona replaces Mercedes-Benz after its deal expired at the end of 2008

• Agencies

  An Online Exchange for Landlords and Retailers Pops Up

  A new online exchange called PopUpInsider.com matches landlords of vacant space with retailers and marketers looking to open temporary pop-up shops

• Agencies

  New Approach Expands Burger King’s Reach to Urban Basketball Players

  Burger King is changing the game. It has transformed what had been a series of production heavy, costly basketball events targeting young African American males into a nimble

• Agencies

  Office Depot Debuts NASCAR Instant-Win Game

  Office Depot is letting customers know that it is the official office products partner of NASCAR