Experiential
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Agencies
Nissan’s New Leaf Aligns with Healthy Lifestyles
Nissan has more than 40 of its new Leaf vehicles riding along as support vehicles with an 800-mile, eight-day cycling road race. Of course, it is also showing off the cars benefits of being 100% electric
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Agencies
BFG Runs 30-City Tour for Cartoon Network
Marketing agency BFG Communications has been hired by Cartoon Network to organize its 30-city nationwide Move-It-Movement Tour. The tour extends a six-year effort to promote active and healthy living for children
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Agencies
Macy’s Celebrates Asian-Pacific Trends, Guests Get 15% Off
This month, Macy’s will hold in-store events specific to Asian-Pacific American influences in fashion and style
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Agencies
Esprit “Semi-Nude” Event Draws Thousands
Esprit last week staged a “semi-naked” event for the grand opening of a New York store, drawing thousands of people
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Agencies
Reviving that Impulse Spark
Whatever happened to grabbing a box of Godiva chocolates off the shelf simply because you wanted an extravagant treat? Oh, right, it’s not in the budget
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Agencies
Why Wegmans is Tops
A modest retailer, Wegmans has a lot to crow about. The 75-store mid-Atlantic chain rose far above giants Kroger, Publix and Safeway to be named the Top Grocery Retailer in a consumer survey by Market Force
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Agencies
Influential Events
It was sore throat and sniffles season when a woman at a green market was handed a Halls Naturals cough drop during a sampling event. She took it. It’s
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Agencies
Consumers Put Price First in Calculating Retail Loyalty: Colloquy
When it comes to customer loyalty in the retail sector, low prices have replaced customer service as the game-winning edge, according to a new study by Colloquy, the research division of Loyalty One
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Agencies
Ghirardelli Gives Out One Million Chocolates
This month, and throughout the month of April, one million Ghirardelli Chocolate Squares will be handed out to people in a number of major metropolises as part of a promotional campaign
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Agencies
How Behavioral Targeting Impacts Cart Abandonment
The cart abandonment rate is one the most watched metrics in retail e-commerce