Experiential

• Agencies

  Vehicle Shopping Tips for Your Next Road Show

  When StarKist asked Grand Central Marketing to handle a vehicle tour over the summer to promote the healthy benefits of tuna, the agency chose an Airstream

• Agencies

  Ben & Jerry’s Lids Sinc With iPhone App

  Besides its Twitter tour, the Vermont ice cream superpower has launched another way to get people in touch with its treats: an iPhone app that makes visions

• Agencies

  Lunchbox Wars: Hillshire Farms Throws Down the Tasting Gauntlet to Moms

  Moms, Hillshire Farms is throwing down the gauntlet and it kinda smells like ham. Before school gets back in session, the brand is calling on lunchbox-packing

• Agencies

  Retail: Good News for Private Labels

  Private label brands have been steadily gaining ground over name brands, showing off more shelf space and siphoning money away from top brands

• Agencies

  As Seen on TV—And Beyond: DRTV Trends and Tips

  DRTV TRENDS AND TIPS FOR THE INTERNET ERA Chief Marketer recently chatted with Robert Medved, CEO of Cannella Response Television, LLC, to get his thoughts

• Agencies

  CPG Marketers Drop 18 billion More Coupons in 2010 First Half

  Marketers continue to dish out millions of coupons and consumers are redeeming them at a fast pace

• Agencies

  Integer Expands Shopper Marketing Expertise with New VP

  The Integer Group hired Rocky Longworth as vice president of insight and strategy, a new position to help grow the firm’s shopper marketing expertise

• Agencies

  Denny’s Hires a New CMO: Frances Allen

  Denny’s Corp. has hired Frances Allen as its new chief marketing officer and executive vice president. The position took effect yesterday

• Agencies

  To Guerilla or Not Guerilla

  Whether you spell it guerilla marketing or guerrilla marketing (and people do spell it both ways) the concept is the same. Guerilla marketing was developed as an unconventional method of a field marketing promotion, like sampling

• Agencies

  A Meeting of the Minds Between Retailers and Manufacturers

  When it comes to driving the most value from rapidly expanding shopper-centric analytics, manufacturers and retailers would do best by sharing the front seat