Experiential
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Agencies
How Simon Mall’s New App Benefits Retailers and Shoppers
A shopper walking into The Fashion Mall at Keystone in Indianapolis, IN, can click on the new Simon iPhone app to discover that she can get $30 off at Gap if she brings any of her old denim to the store
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Agencies
Mrs. Meyer Sampling Event Turns SF Fountain into Kitchen Sink
Eco-friendly cleaning brand Mrs. Meyer’s brought its Clean Day products to San Francisco last month-and dumped them into the fountain in San Francisco’s Ghirardelli
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Agencies
Sweeps Dos: Tips to Make Your Next Promotion a Winner
DO track consumer trends and develop shopper insights. If you find that your core customers or your best prospects respond more enthusiastically to sweepstakes
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Agencies
Starbucks In-Store Web Channel Connects With Coffee Drinkers
When so many of your customers log onto the Web in-store, there’s a lot of logic in owning the connection. In a move expected when it lifted all fees
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Agencies
10 Tips for Marketing to African Americans
Create an emotional connection with African American consumers with appropriate thematic and product partners. Think Partner with brands African American
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Agencies
Lessons From the Past: Ideas from 2010 Black History Month
Those thinking of creating retail campaigns tailored to African American consumers can get some good ideas from these initiatives, which were done last
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Agencies
Target Launches Customizable Version of Weekly Flier
Retailer Target has launched a customizable beta version of the weekly deal flier it distributes to 100 million consumers in Sunday papers and to 1.2
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Agencies
Understanding the Male Grocery Shopper: Study
You may be surprised by who you see in grocery stores these days. Recent studies reveal that approximately a third of the primary shoppers for groceries and household goods are now men
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Agencies
Linking Back-to-School & Back-to-Health: Not So Simple.
Each year, as awareness of health and wellness increases, more and more marketers are seeking to leverage this psychological fresh start to promote
their brand as a simple solution for back to health -
Agencies
Sears Rolls Web Site Targeting Puerto Rican Market
When it comes to targeting Hispanic consumers, most online merchants take an approach that centers on simple translation of their Web site