Experiential

• Agencies

  Sweeps Dos: Tips to Make Your Next Promotion a Winner

  DO track consumer trends and develop shopper insights. If you find that your core customers or your best prospects respond more enthusiastically to sweepstakes

• Agencies

  Lessons From the Past: Ideas from 2010 Black History Month

  Those thinking of creating retail campaigns tailored to African American consumers can get some good ideas from these initiatives, which were done last

• Agencies

  Target Launches Customizable Version of Weekly Flier

  Retailer Target has launched a customizable beta version of the weekly deal flier it distributes to 100 million consumers in Sunday papers and to 1.2

• Agencies

  Starbucks In-Store Web Channel Connects With Coffee Drinkers

  When so many of your customers log onto the Web in-store, there’s a lot of logic in owning the connection. In a move expected when it lifted all fees

• Agencies

  10 Tips for Marketing to African Americans

  Create an emotional connection with African American consumers with appropriate thematic and product partners. Think Partner with brands African American

• Agencies

  Understanding the Male Grocery Shopper: Study

  You may be surprised by who you see in grocery stores these days. Recent studies reveal that approximately a third of the primary shoppers for groceries and household goods are now men

• Agencies

  Linking Back-to-School & Back-to-Health: Not So Simple.

  Each year, as awareness of health and wellness increases, more and more marketers are seeking to leverage this psychological fresh start to promote
  their brand as a simple solution for back to health

• Agencies

  Sears Rolls Web Site Targeting Puerto Rican Market

  When it comes to targeting Hispanic consumers, most online merchants take an approach that centers on simple translation of their Web site

• Agencies

  Lunchbox Wars: Hillshire Farms Throws Down the Tasting Gauntlet to Moms

  Moms, Hillshire Farms is throwing down the gauntlet and it kinda smells like ham. Before school gets back in session, the brand is calling on lunchbox-packing

• Agencies

  Retail: Good News for Private Labels

  Private label brands have been steadily gaining ground over name brands, showing off more shelf space and siphoning money away from top brands