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King Kong Invades New York City

Just eight days before the national release of King Kong, a 6,000-pound gorilla (a statue, that is) took over New York City’s Times Square Monday to generate excitement for the film’s debut. Universal Pictures took center stage at Military …

Agencies

Brewing a Caffeine Buzz

When Dunkin Donuts wants to make a statement about its brand and signature coffee, the company thinks big. Six-to 10-feet-tall to be exact. To bill itself

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Branding Convenience

Once the stepchild of brand retailing, in a world of high-RPM consumers, convenience stores may become the next darling of channel marketing. Credit for

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A Few Good Toys

While the good troops at the Salvation Army are the greatest beneficiaries of America’s holiday cheer, another military branch does quite well this time

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The Beauty of Baileys

Sandra Mitchell, the owner of Divinity Salon and Day Spa in Philadelphia, didn’t like the look of the blue and white tile that blanketed her salon. So

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RadioShack Tours Malls with Red Chair

RadioShack is taking its red chair on tour for the holidays to help shoppers draw up a wish list of gifts.

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Old Spice Finds its ‘High Endurance’ Guy

Old Spice spent the summer searching for the perfect “high endurance” guy to represent its High Endurance Body Wash. After hundreds of auditions by baseball fans via a partnership with Fox Sports Net, they finally found their man. He’s 23-year-old Lamar …

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McDonald’s Rolls Out Gift Cards with $22 Million Sampling Effort

McDonald’s Corp. is out with its own reloadable gift card designed to increase the speed of register sales and give consumers a new gift-giving option. And this week, the QSR plans to celebrate the launch by seeding $22 million worth of cards to consumers.

Agencies