Experiential
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Agencies
Schoonover to Replace McCollough at Circuit City
Circuit City will have a new CEO come March 1. Philip Schoonover will take charge of the electronics retail chain then, replacing W. Alan McCollough, who will retire. Schoonover has been Circuit City president for just under one year; he joined the …
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Agencies
Federated Readies Regional Management
Federated Department Stores last week announced its senior management lineup as the retail giant digests its August purchase of The May Department Stores Co. The slate shifts around current regional executives across Macy’s and May-owned retail chains. …
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Agencies
Dunkin’ Donuts Targets Health Clubs with Sampling Program
Dunkin’ Donuts is rolling out a sampling program to more than 200 Northeast health clubs to promote its new Latte Lite drink, a 0% fat product.
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Agencies
Schick Revved Quattro with Sampling
Schick is wrapping up a workplace sampling effort for Quattro for Women that caps a launch year full of tour dates, sampling flights and tongue-in-cheek premiums that play up the razor’s high-performance roots.
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Agencies
Festival Media – Event Marketing Trends Report
When Bank of America launched its Keep the Change savings program in
September, it faced a challenge common to marketers in the financial sector:
How to build a tangible experience around the intangible benefits of tucking
away even small amounts in a savings account? -
Agencies
Domino’s Customers Get Free Coca-Cola Zero
Coca-Cola has partnered with Domino’s Pizza to sample its Coca-Cola Zero beverage in a week-long event.
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Agencies
Seattle Mall Tests Concierge Kiosks
NDR Media has installed concierge kiosks that handle in-mall promotions and loyalty programs in a Seattle-area mall. The three i-Concierge kiosks at Crossroads Shopping Center in Bellevue, WA, let shoppers access promotions and print coupons. By early …
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Agencies
Truth Uses Film Shoots as Events in New TV Campaign
Truth, the American Legacy Foundation’s national youth smoking prevention campaign, is out with a new TV campaign where the filming of the ads are events in among themselves. In New York City, cowboys rode cows, instead of horses, down Wall Street as …
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Agencies
Malibu Rum Contests Search for Best Holiday Costume
‘Tis the season: Instead of decorating a tree this year, people can decorate themselves and get the chance to win a year’s supply of electricity or a cruise via a series of events sponsored by Malibu Rum. The first event takes place Thursday evening at …