Experiential
-
Agencies
Wal-Mart Plays Hardball on Price
Wal-Mart Stores is aggressively touting its lowest-price promise at the outset of the holiday shopping season.
-
Agencies
F.y.e. Builds Loyalty Via Backstage Pass
Retailer f.y.e. (for your entertainment) has created a new loyalty program that rewards consumers with extra savings and discounts on CDs, DVDs games and other entertainment-based in-store products.
-
Agencies
Nordstrom Brings Shopping to Online Entertainment
Nordstrom, Inc. is targeting online shoppers with a broadband channel that couples shopping with entertainment.
-
Agencies
General Mills Launches Jolly Green Giant Sampling Campaign
General Mills has kicked off a multimillion-dollar marketing campaign around its Green Giant frozen vegetable products, reviving the iconic Jolly Green Giant in a first-time sampling effort for the brand.
-
Agencies
Disney Builds Narnia Buzz Via Snow Globe Experience
Walt Disney Pictures and Taubman Centers shopping centers are giving fans of the anticipated The Chronicles of Narnia: The Lion, the Witch and the Wardrobe a chance to experience the film days before its launch through larger-than-life, movie-themed …
-
Agencies
Sponsors, Fans Find Country Glamour in CMA After-Party Blitz
The Country Music Association knows how to throw a party. Just ask the 3,000 to 4,000 people who attended the CMA Post Awards Party at the Marriott Marquis Hotel Tuesday. The invitation-only party, open to CMA sponsors and their guests, fans and …
-
Agencies
Super-Sized Drive Thru Touts Wendy’s Air Miles Promo
The definition of the drive-thru window just soared to new heights. Via a partnership between AirTran Airways, The Coca-Cola Co. and Wendy’s International, Inc., a Boeing 737 taxied through a specially designed Wendy’s drive thru to bring attention to a …
-
Agencies
Home Depot and Rival Lowe’s Show 3Q Increases
The Home Depot, the world’s largest home improvement retailer, reported third quarter earnings of $1.5 billion, up 20%, versus $1.3 billion one year ago. Sales increased 10.5% to $20.7 billion. The company also reported a record average ticket of …
-
Agencies
CMA Awards Secures $4.5 Million in Sponsorships
New York City is going country for tonight with the County Music Association Awards, backing the annual show in its first time outside of Nashville with $4.5 million worth of sponsorships. Fourteen leading brands are sponsoring the awards ceremony, …
-
Agencies
Real Simple, Cotton Inc. Host Holiday Shopping
Cotton, Inc. and Real Simple Magazine will sponsor a cause-marketing blitz at 105 malls this holiday season. The Real Simple Festival of Giving will run in General Growth Properties’ malls this month and next, with tie-ins to local non-profits. …