Experiential

• Agencies

  Internal Affairs

  Happy employees make better brand ambassadors. So do happy retailers, happy B2B customers and happy customer service reps. That has prompted some companies

• Agencies

  Noveau Smoking

  There’s a new Chicago hot spot that acts like a club but does business as a tobacco store. It’s the Marshall McGearty Lounge, which opened in Chicago’s

• Agencies

  Sporting Try

  Barred from many cafeterias and reined in at in-school vending machines, brands turn to youth sport programs to reach kids

• Agencies

  Yamaha Drives Vehicles into Rodeos

  Yamaha Motor Corporation USA is revving up its All-Terrain Vehicles and Side-by-Side Vehicles by showcasing them at The Professional Bull Riders. Inc.’s events nationwide.

• Agencies

  King Kong Leaps Onto DVD With Promo Partners

  Universal Studios Home Entertainment is rolling out a beast of a promotional campaign around next month’s DVD release of Peter Jackson’s King Kong.

• Agencies

  Sears Consolidates Off-mall Stores in Grand Plan

  Sears Holdings Corp. will convert 14 Kmart stores to its off-mall Sears Grand format and drop its Sears Essentials stores.

• Agencies

  J&J Joins Elite Group with Worldwide Olympic Marketing Rights

  Johnson & Johnson has joined 11 other leading companies as a worldwide marketing partner of the International Olympic Committee, giving it the exclusive marketing rights to both Winter and Summer Games.

• Agencies

  Toyota Scion’s Screening Tour Teams Rock and Film Makers

  Toyota is giving consumers a chance to vote on student-created music videos as part of its Scion xPress Fest promotion, which will award one grand-prize winner with $20,000.

• Agencies

  Starbucks to Perk Up Stop & Shop Stores

  Starbucks Corp. plans to boots its reach and open full-service licensed stores in Stop & Shop supermarkets this year. The deal puts the squeeze on rival Dunkin’ Donuts, which already operates in more than 100 Stop & Shops.

• Agencies

  Macy’s Names MacDonald CMO

  Federated Department Stores has hired Anne MacDonald as CMO for the retail giant and president of Macy’s Corporate Marketing division.