Experiential
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Agencies
PowerBar Launches Sweeps with Lance Armstrong
As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars.
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Agencies
McDonald’s Celebrates World Cup Fever with Global Campaign
McDonald’s is touting its ongoing sponsorship of the FIFA World Cup with a host of promotions and in-store activations spanning the globe to reach Hispanic consumers and soccer fans, alike.
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Agencies
Coors Highlights Hispanic Leaders as Part of Broader Campaign
Coors Brewing Co has unveiled a new campaign showcasing important Hispanic community leaders in its ongoing bid to reach the Latino demographic.
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Agencies
CoolBrands, Godiva Will Always Have Paris
New Yorkers get a taste of Godiva Ice Cream Bars this week in a sampling and sweepstakes campaign set under the Eiffel Tower.
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Agencies
HBO Hypes Deadwood Through Street Theater
It isn’t everyday that you’ll find characters from the 19th century walking around town. In a move to get people talking about the new Deadwood series, HBO is taking to the streets in a viral promotion to build excitement around the show.
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Agencies
Mountain Dew Streetball Tour Gets Video Game Promo
A streetball tour presented by Mountain Dew will be the focus of the first-ever sports video game developed by Ubisoft.
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Agencies
Hampton Campaign Turns Consumers Into Bed Heads
Hampton hotels are giving new meaning to the term “bed head” as part of a new campaign and mobile marketing tour designed to promote its new bedding package.
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Agencies
Panasonic’s Bunny Neuter Promo Jabs Energizer
Oxyride batteries is after the Energizer bunny, launching a public bunny neutering campaign in a bid to outpace its fierce competitor.
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Agencies
Ocean Spray Brings Vacation Experience Via Sampling Tour
Ocean Spray is taking consumers on vacation—a vacation from their normal diet beverages—via a mobile sampling tour to promote its new diet juice drinks.
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Agencies
Yamaha Speeds into Dew Action Sports Tour
Yamaha Motor Corp. is riding into the Dew Action Sports Tour with a two-year agreement that makes it the official motorcycle supplier of the sporting events.