Experiential

• Agencies

  Sprint Nextel Bows Sweeps for NASCAR Race

  Sprint Nextel is driving its sponsorship of a NASCAR Nextel Cup Series race in Michigan this month with a sweeps that gives the state’s residents a chance to win a trip to the event and receive racing merchandise.

• Agencies

  Snapple Buys Up Radio, Carpets Northeast with Promotions

  kicks off, and will likely get it by offering radio listeners 40 consecutive days of commercial free radio, as well as carpeting several New England states with promotions and samples.

• Agencies

  SKYY Spirits Auction Dangles Luxury Multi-City Trip

  Skyy Spirits is reading its largest promotion to date in a bid to build buzz and business around its portfolio of spirits.

• Agencies

  College Students to Promote Dodge on Road Trip

  Dodge is sending nine college students packing for a road trip from their collegiate towns to Miami to promote the 2007 Caliber brand, and to earn money for charity.

• Agencies

  McDonald’s Tests Iced Coffee, Bakery Items

  Is it a bid against Dunkin’ Donuts? An effort to muscle in on Starbucks? McDonald’s is trying its hand at some new products, testing specialty iced coffees and bakery goods (think muffins and scones) in a limited number of restaurants in the Northeast.

• Agencies

  McDonald’s Launches World Cup Burger

  McDonald’s will soon serve up a mega-burger as part of a U.K. promotion tied to the FIFA World Cup.

• Agencies

  Sprite Hits the Street with a New Look and Message

  Sprite is hitting the streets this summer with a host of promotions focusing on its “lymon” taste and a fresh new look.

• Agencies

  Dell to Open Retail Stores

  Dell is opening its first retail store this summer as the kick off to a pilot program that will bring more stores by yearend, according to news reports.

• Agencies

  Corona and Playboy to Party All Summer in $2 Million Push

  Corona Extra is aiming its sights at the urban market in a partnership with Playboy for a summer-long promotion.

• Agencies

  Brands to Pitch Samples at Wrigley Field

  When Chicago Cubs fans hit the stands of Wrigley Field next week for a taste of America’s favorite pasttime, they may end up snacking on some free nuts as well.