Experiential
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Agencies
Federated Sells Lord & Taylor for $1.195 Billion
Federated Department Stores will sell its 48-store Lord & Taylor chain to NRDC Equity Partners for $1.195 billion.
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Agencies
Special K to Launch Water, Protein Bars
Kellogg Co. will extend its Special K brand into fitness categories this fall with a line of protein-fortified products.
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Agencies
Live from the Licensing Show: Playskool Teams with CVS For Baby Care Line
Best known for its Mr. Potato Head property, Hasbro’s Playskool brand is trying its hand at something new for its young audience—bottles and diapers to be exact.
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Agencies
Honda Partners with House of Blues
American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events.
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Agencies
Philips Norelco Dangles Rebates for Father’s Day
Philips Norelco is out with an on-pack promotion for one of its electric shavers just in time for Father’s Day.
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Agencies
Suave, Dollar General Set Scholarship Contest
Unilever’s Suave brand partners with discount retailer Dollar General for a contest awarding $300,000 in scholarships.
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Agencies
Purple Brain Touts Yahoo Site
Passersby are doing double takes at the world’s biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo’s latest promotion.
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Agencies
Latin Grammy Awards Seeks Big Name Sponsors
Latin fever is heading to New York City, and city officials are looking for a few good brands to follow.
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Agencies
Air Force Readies Healthcare Tour
The U.S. Air Force wants a few good healthcare workers, and it will tour the country to find them.
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Agencies
Meow Mix House Lands on Primetime
Meow Mix is going primetime with its new reality TV show debuting this week on Animal Planet.