Experiential

• Agencies

  Wal-Mart to Tailor Merchandise Mix, In-Store TV

  Wal-Mart Stores has begun a store segmentation process that will tailor merchandise to a store’s local consumer base.

• Agencies

  Sesame Workshop Backs Organic Foods

  Sesame Street characters are going organic under a new deal with Earth’s Best to put some of the show’s favorite characters on organic frozen food and baby food products.

• Agencies

  Scotties Sends Out ‘Softness’ Message

  Scotties is out with a series of promotions that reach consumers in multiple touch points with a message of “softness.”

• Agencies

  Ice Cream and Flower Brands Pair for Ultimate Birthday Party

  In an effort to build customer loyalty databases, drive consumers in-store and generate brand awareness, Cold Stone Creamery and 1-800-Flowers.com have paired in a birthday party sweeps.

• Agencies

  Energizer Brings Pink to Race for the Cure

  Energizer brings its bunny-inspired energy to Susan G. Komen Race for the Cure events this month with a twist on its long-running tagline “Keeps Going and Going and Going.”

• Agencies

  Burger King Characters Take the Lead in 5 Million Xbox Games

  Burger King is adding video games to its menu as part of a new promotion to sell three original Xbox video game titles that feature the King and other restaurant characters.

• Agencies

  OfficeMax Analyzes Handwriting Online

  OfficeMax is touting its TUL private-label pen brand with tongue-in-cheek handwriting analysis online.

• Agencies

  Coke, Adidas, KFC and Others Pair with NBA Europe Live

  The National Basketball Association (NBA) has scored marketing partnerships with Microsoft, The Coca-Cola Co., Adidas, KFC, Toyota and others to activate promotions as part of the league’s European exhibition games.

• Agencies

  I’M Wines Builds Sales with Search for Diamonds

  I’M Wines of Napa Valley has hidden four symbols of a diamond on the corks of its vintages in an effort to build sales and brand exposure.

• Agencies

  KB Launches Grandparents Rewards Club

  To stand out among the cluttered retail environment, KB Toys is rolling out a new rewards program, just for grandparents. Timed in advance of the holiday shopping season, the program dangles a weekly discount for age-specific shoppers.