Experiential

• Agencies

  ESPN Taps Sports Fans with First Rewards Card

  ESPN is venturing in to the loyalty marketing arena with the launch of its first rewards card that lets consumers earn points to redeem for a slew of sporting events, experiences and merchandise.

• Agencies

  Adding a Twist, Chase Offers Cash or Points for Loyalty

  Chase Bank is freeing up the way consumers handle their rewards through a new credit card offering which lets consumers choose points or cash for their loyalty.

• Agencies

  Cotton Inc. Launches Dirty Laundry Tour

  Cotton Inc. is giving college students a chance to turn in their denim for a good cause.

• Agencies

  Kraft Lends Stove Top to Dinners by Design

  Stove Top stuffing mix is the main ingredient in a joint promotion between Kraft Foods and meal-assembly firm Dinner by Design.

• Agencies

  Shell Fills Up on Promos to Rebrand Stations

  There is increasing visibility of the red and yellow Shell logo in the Detroit area as the gasoline supplier pumps up a gas station rebranding campaign via customer appreciation events, giveaways and a sweepstakes.

• Agencies

  Evian and Stockholm Vodka Sign on For Interactive Dining Experience

  A new restaurant concept, uWink, can only be described as Match.com meets reality TV.

• Agencies

  Nickelodeon, Produce Marketers Play In-Store

  Nickelodeon sends Dora the Explorer to produce departments in more than 1,000 supermarkets this month in a joint promotion with non-profit Produce for Kids.

• Agencies

  Supervalu Seeks CMO, Taps Dailey for Ads

  Grocery giant Supervalu has tapped Dailey & Associates to handle advertising creative for several grocery banners, including Albertsons, Acme, Jewel-Osco and Shaw’s.

• Agencies

  Consumers ‘Hold On’ to Win Chevy Endurance Contest

  At this very moment, consumers are holding on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tests consumers to see who can hold on to the car the longest to win it.

• Agencies

  Pity the Roaches: Six Flags Dare Bugs PETA

  Six Flags is moving ahead with its Halloween-themed cockroach-eating promotion, saying the stunt is intended as good fun, despite a call from an international animal activist group to cancel it.