Experiential
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Running With the Bulls
No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel’s
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Sunny Days for Sale
Maura Regan not only knows how to sell Sesame Street, she knows how not to sell it. Regan, Sesame Workshop’s vice president and general manager of global
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Lounging Around
American Express may be doing a little more entertaining this year. The firm will decide by March whether to expand a pilot program to put upscale lounges
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Super Duper Bowl
Are you ready for some football? Brand marketers have been for months, but they’re no longer thinking only of Super Bowl Sunday. Many have expanded from
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And Now, a Toast for Pregnant Women
A kosher juice maker is hosting an unusual sampling program to a very targeted audience this New Year’s Eve.
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Kraft Takes South Beach on Tour Again
Kraft Foods is warming up its mobile beach trucks again this year to bring a bit of South Beach to nine cities.
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GSN Pushes Finalists in Vocabulary Challenge
It’s not every day you’ll find high school students volunteering to take a test.
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Choice Hotels Tap Brown to Lead Loyalty Program
Choice Hotels International has named Greg Brown as vice president of the company’s Choice Privileges rewards program, a new post.
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ABC Drops Wallets, Cash for Knights Premiere
ABC usually is going to great lengths to promote its latest comedy Knights of Prosperity: It’s dropping wallets.
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Reactrix Forms Mall Network For Animated Displays
Reactrix Systems is bringing its distinctive interactive displays to malls nationally through a series of deals the media company struck last week.