Experiential
-
-
Agencies
Front-Wheel Drive: Auto Show Madness
(Promo) Maybe singing in a Volkswagen Beetle isn’t your idea of a good time. But thousands of people have tried it, and more are likely to when the auto show rolls into Chicago this month.
-
Agencies
Spring Breakaway
(Promo) Brace yourself: Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend.
-
Agencies
Starbucks Shows Varieties of Beverages with T-Shirts
Fans of Starbucks can soon wear their favorite drinks to express their individuality and fondness for the brand.
-
Agencies
Nextel Revs NASCAR Sponsorship for Daytona 500
Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend.
-
Agencies
Altoids Launch Rips Valentine’s Day
Screw Valentine’s Day. Let’s eat dark chocolate Altoids.
Wm. Wrigley Jr. Co. plays the anti-Cupid with storefront sampling of new Altoids Dark Chocolate Dipped Mints. -
Agencies
Morris the Cat Gives Adoption Tour a Second Life
9Lives is revving up for the second leg of its national tour that has prompted 100,000 cat adoptions in its first five months.
-
Agencies
Cartoon Network GM Out Over Stunt; Legislation Likely
The head of the Cartoon Network resigned Friday after a marketing stunt last month that caused a terrorism scare in Boston.
-
Agencies
Former Blockbuster Marketing Executive Joins Applebee’s As CMO
Applebee’s has named former Blockbuster marketing executive George Williams as the company’s new chief marketing officer. The post took effect Feb. 9.
-
Agencies
VW Puts NBA All-Stars Behind the Wheel
The NBA’s All-Stars are the best on the basketball court. But how do they do on an obstacle course?