Experiential
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Agencies
Former Blockbuster Marketing Executive Joins Applebee’s As CMO
Applebee’s has named former Blockbuster marketing executive George Williams as the company’s new chief marketing officer. The post took effect Feb. 9.
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Agencies
VW Puts NBA All-Stars Behind the Wheel
The NBA’s All-Stars are the best on the basketball court. But how do they do on an obstacle course?
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Agencies
Coaches Association Signs Sampling Pact
High school coaches in 18,000 U.S. schools will get samples for student athletes through a new contract for the National High School Athletic Coaches Association.
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Agencies
Miller Set to Sample New Brew in Southern States
SABMiller will launch a new beer next month, debuting a product that is unique to the brewer’s portfolio.
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Agencies
Warner Bros. Classic Character Sponsors Skateboarders
Warner Bros. Consumer Products is taking its popular Speedy Gonzales character on tour with a new sport—skateboarding.
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Agencies
Stop & Shop Tailors Ads to Consumers as they Shop
Stop & Shop Supermarket Co. is testing a mix of in-store TV and radio with on-cart devices that tailor ads to shoppers while they browse the aisles.
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Agencies
Borders Launches Contests for Reward Members
Borders launched a contest last week, exclusive to its loyalty members, that offers a “dream” experience around what it knows best: books, music and movies.
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Agencies
Visa Toasts Winery Tie-in with Cardholder Perks
Visa USA has signed a marketing deal to give special perks to Visa Signature cardholders at 150 wineries in Sonoma Valley.
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Agencies
XM Satellite Radio Offers Valentine’s Day Incentives
Just in time for Valentine’s Day, XM Satellite Radio is offering some sweet incentives to boost sales.
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Agencies
Pizza Hut Expands Super Bowl Promo Via Mobile Promo
Pizza Hut is building off its Super Bowl campaign with an interactive promotion that uses hidden text codes offering a chance to win a host of prizes.