Experiential

• Agencies

  Pepsico Sets Smart Spot to Music

  Pepsico is putting another foot forward to extend its Smart Spot health-and-wellness initiative.

• Agencies

  Teletubbies Invade New York Via Tour, Pop-Up Store

  Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults.

• Agencies

  Ace Hardware Names Winner of Win-A-Store Contest

  Amid much fanfare, Ace Hardware yesterday named the winner of its national contest that awarded one person ownership of one of its stores, a prize valued a $1 million.

• Agencies

  General Mills Puts Stroke Survivors on Cereal Boxes

  General Mills is reinforcing the health-and-wellness positioning of Oatmeal Crisp cereal through a tie-in with the American Stroke Association

• Agencies

  Coca-Cola Debuts Vault Red Blitz Amid Major Sampling

  Coca-Cola has debuted a new flavor in its hybrid energy drink Vault portfolio.

• Agencies

  Wal-Mart Tallies Packaging Scorecard: 117 Products So Far

  Wal-Mart Stores has registered a mere 117 products in the first month for its new packaging scorecard.

• Agencies

  McDonald’s Puts New Faces on Packaging

  McDonald’s this week will unveil new packaging featuring the faces and passions of everyday people who were selected as part of a global promotion last year.

• Agencies

  Spa Finder Readies Consumer Expos

  Aspen vacationers and Manhattan commuters will get free massages later this year at the first spa expos to be held in the U.S.

• Agencies

  Draftfcb Launches Shopper Marketing Unit

  Draftfcb has opened a shopper marketing division under retail marketing veteran Jim Lucas.

• Agencies

  Mentos Hits the Road to Distribute Millions of Samples

  Mentos is popping the top on an eight-month tour for the chewy mints.