Experiential

• Agencies

  News Brief

  MATTEL: has signed a deal with Oasys Mobile Inc. to expand its distribution of mobile games titles to include Barbie, Uno, Magic 8 Ball and Max Steel.

• Agencies

  Movie Gallery Launches World Series Sweepstakes

  Movie Gallery and Major League Baseball Properties have teamed up in a promotion to will send fans to the game four of the 2007 World Series.

• Agencies

  McDonald’s Big Burger Test Gets Positive Response

  McDonald’s is taking on the competition with a new menu item—a super-sized burger. And by indications so far, the product is a hit.

• Agencies

  Macy’s Targets College Crowd with Design Contest

  Macy’s is out with a new marketing effort that targets college-aged students to promote its American Rag fashion apparel brand for young women.

• Agencies

  Burt’s Bees Takes its Products on the Road

  Burt’s Bees has launched an educational tour and educational tourthat is moving across the U.S.

• Agencies

  Coca-Cola Launches Vitamin Infused Sparking Diet Coke

  Coca-Cola plans another launch. This time it’s Diet Coke Plus.

• Agencies

  Subway Touts Fresh Fit Menu Via Bike Giveaway

  Subway restaurants has extended its healthy eating theme with a bike giveaway.

• Agencies

  Silk Soymilk, Kashi Target Offices Via Sampling Effort

  Silk Soymilk and Kashi discovered a new spot to get people buzzing about its products—the office.

• Agencies

  Virgin Megastores Reprises Campus Tour

  Virgin Megastores has set the lineup for its Virgin College Mega Tour, shifting to hip-hop from traditional rock.

• Agencies

  Wal-Mart to Sponsor Nickelodeon Kids’ Choice Awards

  Nickelodeon went big for its first-ever retail sponsor for the Kids Choice Awards, signing Wal-Mart for the event.