Event Marketing Archives - Page 3 of 13

adidas opted to highlight female athletes during the FIFA Men’s World Cup with a trio of 121-foot by 95-foot murals carved in sand.

Explore 18 brand activations that were on the ground at SXSW 2023.

Several automotive brands activated at CES this year, leveraging gamification, AR and other tech to engage attendees.

KFC courted Canadian basketball fans with the first-ever winterized game.

We explore an immersive, in-world experience created for VIPs and fans of HBO’s new series “The Last of Us.”

How Reddit’s interactive “Future Tellers” house of clairvoyance impressed B2B audiences at CES earlier this month.

A look at the series’ experiential strategy, the importance of staying curious and flexible as a marketer today, and more.

Digital

Three imaginative brand experiences from Miami Art Week.

Coca-Cola’s FIFA World Cup experiential campaign had a singular focus: bring people together through simple moments of connection—globally.

Espolòn transported attendees to Mexico’s Yucatán Peninsula through an immersive, pop-up activation.