Direct Mail
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Agencies
UnitedHealthcare Acquires Fiserv MO Pharmacy
UnitedHealthcare has acquired Fiserv Inc., a mail order pharmacy and healthcare service firm, for $775 million.
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Agencies
Meet the Broker: Lutz Schremmer
Today we meet Lutz Schremmer, a partner and vice president of list brokerage with MeritDirect. Schremmer has 12 years of experience as a witness to an industry reinventing itself.
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Agencies
DMA Revamps Direct Mail, Catalog Opt-Out Program
The Direct Marketing Association has modified its DMAChoice program, dropping the $1 online verification fee and allowing consumers to opt out of receiving catalogs on a brand-by-brand basis without cost.
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Agencies
USPS Seeks Feedback on Barcoding Proposals
The U.S. Postal Service is seeking comments on Intelligent Mail barcoding standards plans to require for letters and flats to receive automation discounts after Jan. 2009.
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Agencies
Lillian Vernon Cuts Staff by 25%
(Multichannel Merchant) It wasn’t a very merry holiday at gifts and housewares cataloger Lillian Vernon. The Virginia Beach, VA-based company laid off about 25% of its full-time workforce on Dec. 20.
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Agencies
Meet the Broker: Chris Ragusa
Today we meet Chris Ragusa, president of Estee Marketing Group Inc., based in New Rochelle, NY. Regusa is an owner/broker.
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Agencies
CVS Shutters Mail Order Center, Axing More Than 400 Jobs
CVS Caremark Corp. will eliminate more than 400 jobs when it shutters a Phoenix mail-order prescription center next week, according to wire service reports.
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Agencies
The Write Stuff
Did you know your customers and prospects are getting hit with about 3,000 advertising messages a day? This barrage of noise is making it hard for anyone
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Agencies
Bidart & Ross Gets In the Mail
Investment consultants Bidart & Ross decided last year to stop making cold telemarketing calls to drum up leads for its advice about corporate 401(k)
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Agencies
Meet the Broker: Shirley Schoevaars
Today we meet, Shirley Schoevaars, who for the last two years has served as director of marketing and brokerage at Name-Finders Lists Inc. in San Francisco. Schoevaars has been in the list business since 1989.