Direct Mail
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Agencies
Mail Services Firm Impact Acquires ZipSort
Impact, a direct mail services provider based in Minneapolis, has acquired the statement processing, laser operation and lettershop capabilities of ZipSort Inc.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Alsto and Improvements is celebrating its newly merged operations with a 15% discount off first purchases. The League of Women Voters has mailed a fundraising piece that incorporates a
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Agencies
CSG Systems to Acquire DataProse
CSG Systems International Inc., a direct marketing services firm, will acquire DataProse Inc., a direct mail and billing statement services company, for $39 million.
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Agencies
Meet the Broker: Cathy D’Ambrosio
Today we meet Cathy D’Ambrosio, a content strategy manager at Merkle Inc. who splits her time between advising clients about consumer lists and database marketing consulting.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Blue Sky Swimwear’s new catalog pays homage to the 1950s beach blanket science fiction genre, all while showing off the company’s collection of apparel for females. The Ronald Reagan Foundation’s 6” x 9” fundraising package includes freemium address labels and stickers feature symbols of American freedom including the Statue of Liberty and bald eagle, and teases a t-shirt with all donations in excess of $40. And a subscription offer from Motorcycle Consumer News asks “How Much Do You Really Know About Motorcycles?” Recipients needing a brushup may purchase a 12-month subscription for $22.
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Agencies
Mail Promoting Unsecured Loans Rises 42%, Says Study
In the fourth quarter, lenders send more direct mail offers for unsecured loan and credit line products than for secured loan and line products, according to a study by market researcher Mintel Comperemedia.
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Agencies
Meet the Broker: Anne Cunningham
Today we meet Anne Cunningham, a senior account executive specializing in insert media brokerage at PlusMedia in Danbury, CT.
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Agencies
USPS Adopts New Addressing Standards
The U.S. Postal Service has formally adopted new address requirements for automation, presorted, and carrier route flat-size (catalog) mail.
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