Direct Mail
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Agencies
Meet the Broker: Alexa Kimberley-Bryant
This week, Meet the Broker features Alexa Kimberley-Bryant, a specialist in the children’s market who relishes the creativity and fun she finds in her work. But, she also sees a dark side to cooperative databases
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Agencies
USPS Unveils Revised Addressing Standards
The U.S. Postal Service has formally adopted revised addressing requirements for standard, periodical, media and library mail and bound printed matter sent at automation, presorted, or carrier route prices.
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Agencies
Get It Together
In business-to-business marketing, the products sold and the buying process are typically complex, requiring not one but a series of touches. DMers grapple
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Agencies
UNDER ATTACK
If you’re a cataloger there’s nowhere to run and nowhere to hide. Paper costs are up. Postal rate hikes come one after another. Fuel costs are through
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Agencies
From Start to Finish
Many factors come into play during a mailing piece’s development: specifications, pricing and timeliness, to name just a few. But unfortunately, one of
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Agencies
Testing the Waters
The Recreational Boating and Fishing Foundation’s first direct mail campaign is aimed at persuading former fishing-license holders to renew. In March
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Agencies
Meet the Broker: Lori Badman
Today we meet Lori Badman, executive vice president at Boutique List Services Inc., where she handles list brokerage for publishers and other clients
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Agencies
Meet the Broker: Introducing David Hare of New England List Services Inc.
This week, Meet the Broker features David Hare, a former card pack advertising sales rep who started his own list brokerage firm. Read more on his advice concerning co-registration data