Direct Mail
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Agencies
Mortgage Rates In Mail Solicitations Drop: Study
The Federal Reserve System’s rate cuts are having an effect – on direct mail solicitations for mortgages. According to a new study, the average rate offered for fixed-rate mortgages during the first quarter of 2008 was 6.22%, a drop from the 7.14% average seen during fourth-quarter 2008.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
The current HP Café catalog’s theme is “The Curiosity Issue”, and centers around Mike Rowe, host of the Discovery Channel show “Dirty Jobs”. How doest this tie into computers? Well, they heighten users’ ability to be curious… The Cousteau Society, which aims to satisfy curiosity about the deepest recesses of oceans and seas, is inviting people to become members
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Agencies
Meet the Broker: David Dotson
This week Meet the Broker features David Dotson, who recommends statistical modeling as an antidote to list fatigue. He discusses about how models can benefit mailers and list owners who might be reluctant to release data
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Agencies
Meet the Broker: Pat Leone
Today we meet Pat Leone, senior account executive at Leon Henry Inc. She’s been doing brokerage work for 30 years for a diverse array of clients, so she knows how certain lists perform like the back of her hand
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Agencies
Mail Stream: A Report on Incoming Direct Mail
The summer catalog from Jeffers Pet features a genetic testing product among its 144 pages. While primarily canine- and feline-focused, it does offer items for other pets, as well as the opportunity to donate to the Morris Animal Foundation. Verena Knitting
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Agencies
The Father of Political DM
Richard Viguerie became the father of political direct marketing because he hated asking people for money. In 1961 the then green Texan, as he describes
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Agencies
Something to Build On
Fringe Benefit Group, an insurance company that covers less-than-full-time employees, is sending agents and brokers a branding/lead-generation mailing
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Agencies
They May Have Already Won
When a channel that provides 20% of an industry’s buyers has been weakened, there are three options: It can fold, limp along or innovate. This is what
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Agencies
Meet the Broker: Diane Widerstrom
Today we meet Diane Widerstrom, vice president of integrated services at Response Media. Widerstrom is a 50/50 broker. Half her work involves Internet media and half is traditional postal list brokerage