Direct Mail
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Agencies
Meet the Broker: Michael Kertelits
This week, Meet the Broker features Michael Kertelits, a fundraising specialist. Kertelits remembers when nonprofit organizations relied on motor vehicle registration lists and telephone directories
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Agencies
What’s in a Name?
Not long after we hit the send button last week, Google announced a major change to the way their Quality Score mechanism works. Quality Score changes, both from the actual mechanical modifications but more…
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Agencies
USPS Proposes Mailing Label Automation Requirement
The U.S. Postal Service has proposed requiring that detached address labels (DAL)s accompanying saturation mailings of standard mail and periodicals be automation-compatible and have a correct delivery point Postnet or Intelligent Mail barcode with an 11-digit routing code.
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Agencies
DMA Ramps Up Lobbying Spending in Election Year
Put aside the balloons and the baby kissing: The surest sign that it’s an election year is an increase in lobbyist spending. The Direct Marketing Association, which spent $800,000 on these activities throughout all of 2007, nearly matched that during the first six months of 2008.
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Agencies
Chicago Tribune, Valassis Combine Shared Mailers
In a sign that the shared advertising mail market is getting rough, the Chicago Tribune announced it is combining its midweek ShopLocal mail program with advertising inserts from Valassis’s RedPlum direct mail program.,
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Agencies
Meet the Broker: Donna Vogler
Today we meet Donna Vogler, vice president of sales at Macromark Inc. Vogler works with mailers promoting financial services, health products, collectibles, business opportunities and other consumer products
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Agencies
Valassis Sells French Operations to HighCo
Valassis has sold its French subsidiaries to HighCo, a French marketing services firm. Complete details of the sale
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Agencies
Postal Carrier Pleads Guilty to Hoarding Direct Mail
If marketers in the Raleigh, NC area have been wondering why response rates in certain neighborhoods have been non-existent, now they have a possible explanation.
A 58-year-old former mail carrier admitted yesterday in federal court that he had stashed thousands of pieces of commercial mail at his home
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Agencies
Credit Card Mail Volume Drops For Third Consecutive Quarter: Mintel
For the third straight quarter, the number of credit card solicitations mailed to Americans has declined. Acquisition mailings dropped from 1.67 billion pieces in this year